In the automotive industry, the women contribute to 60 percent of the overall purchases that are made. They also influence almost 90 percent of the auto purchases that take place. Undoubtedly, the women today are not just sitting in their homes. They are making big decisions in all the aspects of the society, and it does not leave the automotive industry. Beth Perro-Jarvis and Mary Van Note, of Ginger Minneapolis, the strategic firm, share the insights on this topic. They also talk about the powerful influence of the feminine gender in the current economy. This is especially dedicated to all the powerful and wonderful women out there.