Pharma Marketers Should Choose Between Curation And Content Marketing
Arsalan Arif, the Publisher of Endpoints, is interviewed, and he reveals many useful things that will be handy for the pharma marketers. He details the benefits and the drawbacks of the content curation and content marketing techniques for the pharmaceutical marketers in the world of internet and social media. Here, he discusses the value of the curated pharma and health content, especially focuses on the concept if the pharma marketers can do the content curation effectively or if they are highly focused on the technique of content marketing. The pharma marketers need to decide on one of these techniques with the help of the benefits and drawbacks that are discussed.